6 Practical Tips When Buying a Commercial Fridge


Commercial refrigeration is highly important for the food industry, as it plays a major role in storing, processing, and selling food. Especially when you are running a restaurant or a small food shop, a commercial refrigerator, such as a food display fridge, should be one of your main assets. Make no mistake—running a food service business can be really difficult without it. With that said, here are five helpful tips on purchasing such a big ticket item:

Assess Your Floor Space

There is a lot of factors that you need to consider before buying a commercial fridge for your business. One of them is the existing space that you have for storing perishable goods. If you have a restaurant or a convenience store, for example, a 2 door upright freezer may be your best choice. When you are selling ice cream, then you can go for units, like an elegant-looking gelato fridge. The point here is that you should get a unit that will fit your space and can accommodate everything that you need to put in it.

Choose a Practical Design

Practicality is a very important factor when choosing a commercial refrigerator for your business. If you run a convenience store, for example, it is just typical to choose a food display fridge or a two door freezer upright model that offers the features that you need. Also, you should make sure that its design and build are suited for your establishment. In a way, the unit should be pleasing whether it is for display or not. Visit at Cold Display Solutions

Consider Energy Efficiency

As energy prices continue to rise, efficiency in refrigeration systems is highly sought for. So, before hitting the checkout counter when buying a fridge, be sure to read the energy efficiency chart that is attached to it. Typically, models from popular brands are more efficient than lower-end units. Now, you will be able to cut your energy bills comes the end of each month.

Compare Brands

Brand credibility is important when looking for a food display fridge, refrigerated merchandiser, or any other kind of commercial fridge. While you might think that low-end models will save you more money, it will not. It can even cause your business to suffer losses—spoiled food and unhappy customers.

When choosing a brand of commercial refrigerator, go for those that come with high-quality repair and maintenance services. This will ensure your unit will be in good working condition at all times.

Think of Its Outward Appearance

One thing that customers would initially notice is the way your products are stored and displayed. With that in mind, you should choose a fridge that is truly presentable. Check its general aesthetics—colour, build, shape, special features, etc.—and you can assure yourself it won’t be out of place.

Scrutinise Quality

Quality comes with the brand of the commercial refrigerator of your choice. If you are yet in a dilemma, choose a brand with positive feedback from random customers. You can read reviews online or ask recommendations from your friends and colleagues.

If you want to install a commercial refrigerator for your food business, be sure to call only the trusted refrigeration specialists, like Cold Display Solutions. For more information, visit their website at: https://coldsolutions.com.au/product/cake-food-displays-buy/

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6 Effective Ways to Make Your Flyers More Impactful

A flyer is one of the most reliable and sustainable marketing tool available for businesses. It is easy to distribute and carry around for your customers. In addition, it is an effective way to spread the word about your recent promotion or your brand – provided that you have put together the elements of effective flyer designs. To make your flyers pop and stand out from your competitors, here are six ideas worth a try.

effective flyer designs

Less is More

When you get started on how to make a brochure for a product, your natural inclination is to provide as much information about the product as possible. However, this won’t work when flyers. Most people will just end up throwing your flyer into the trash bin. When they do that, it means your marketing money is simply going down the trash bin as well.

Be concise when creating content for flyers. Effective flyer designs are typically small in size and should, therefore, have dense content, too. Focus on providing the most important information and avoid the unnecessary information. Visit at Clark Marketing & Design

Bullet Points

One of the best techniques to use for effective flyer designs is to write the information in bullet form. This method of presenting information is easier to digest and read. Hence, your target market is more likely to consume the information you had presented through the flyer.

Use Compelling Imagery

The use of images in a flyer is one of the tricks you must know on how to design a brochure. The type of image you use is as important (if not more) as the information you present. Stick to professional images that are consistent with your brand. The orientation of the image within the page is also of utmost importance. You have to be smart about using the available space so you have enough combination of visual and written content.

Powerful Headline

A powerful headline is one of the most important aspects of effective flyer designs. The headline is the first thing that people see when they look at your flyer. Hence, you have to make sure that it compels them right from the start.

Highlight the Offer

If you are giving away flyers to promote an offer, make sure that the offer is properly highlighted within the flyer. You want it to be the first thing that people will see when they receive your flyer. Most people are not inclined to receive a flyer but when you have a good offer in exchange for it, they will respond to it with enthusiasm.

Beat Your Competition

In the business world, you should always project yourself as an authority. While presenting the information you need your customers to know, you should focus on what makes you stand out from competitors. There is no need to trash your competition; rather, focus on what makes you the best in your chosen field.

There are more strategies you can use to come up with an effective flyer design. However, these six are the top most essential tips to consider if you want to make your investment count.

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Why Is It Important to Have an SEO Expert to Guide You

Did you know that search is considered to be the ideal way of increasing traffic to your webpage and that it beats social media by more than 300 percent? SEO leads possess a 14.6 percent close rate while those of outbound leads such as print advertising or direct mail only have 1.7 percent close rate. If you are an owner of a webpage, it is imperative to employ top notch SEO tactics for overcoming all the hurdles that come in the way of your success. If you are willing to opt for an SEO consulting, it is imperative to first know how SEO as well as SEO consultations work.

Role of an SEO expert

When you are in search of an SEO consultant for your online marketing, it is important that you select an SEO consulting that is able to understand your business and target users. They should be able to handle the content, media advertising and legal obligations of your company. All of your marketing efforts are going to have an impact on your SEO, and a good consultant can turn them towards positivity with a holistic approach.

Importance of Having an SEO Consultation

Of all the online and offline marketing channels, search engine optimization gives the highest return on investment. Simply looking at the form of traffic or SERP rankings is not enough. You must have a unique SEO strategy devised from your SEO consulting so that you can depend upon them and help in the long-term success of your business. To make this, you must have an SEO strategy that is unique to your business. Know more about us at 4PointDigital.

Detecting if Your Site is Penalised

In case you see a sudden drop in the website’s traffic, you will have to find out the real cause behind it. You can opt for a free Adwords audit to check whether you have been penalized by Google for any of your manual or algorithmic penalty. The Webmaster tools of Google would be able to notify in case you have been penalized for a manual action. But just in case there are no warning notifications, you will have to correlate the span of lost traffic and find out whether there is any kind of algorithmic penalty.

Reasons Behind Lost Traffic

With the aid of an experienced Google penalty expert, you can find any issues with your backlinks, content quality and anchor text distribution. As an online marketer, you are already aware that low-quality backlinks are harmful for your website. Thus, you must stay away from getting backlinks from already penalized webpages, websites that have duplicate content and sites that have nothing to do with your niche. Other things include hidden texts and links, links from gambling websites, links from websites having thin content, advertorials, spam comments, etc. This is because, about 95 percent of the total Google penalties are related to the backlink profile of any website. With too many poor-quality  backlinks, you will soon lose your ranking on Google.

With the aid of Google penalty removal service, you will be able to assess the real reason behind your reduced traffic flow and recover from the penalty within a short span.

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Top Advantages of Using Illuminated Signage

If you are an entrepreneur in Gold Coast, there are many ways which you can benefit from illuminated signage Gold Coast companies have to offer. To get started, illuminated signage can come in three forms: neon, fluorescent, or LED. However, many users have adopted the use of LED signage due to the benefits it offers when compared to other types of illumination.

Here are top advantages of LED illuminated signage Gold Coast companies have for customers.

Illuminated Signage Gold Coast

They have Long Life

Especially if you use quality LED illuminated signage, you can have up to 100,000 hours of illumination. This is up to six years longer than neon or fluorescent illumination. Besides, LEDs have no gases that can leak out and affect their lighting performance. This means you will have a steady illumination of your logo or message throughout the period that the signage is in place. To get started, you just need to contact a reliable company for illuminated signage Gold Coast has to offer. From there you can discuss your options whether you need an indoor or outdoor signage. Whatever your choice, you can be assured of long life in LED illuminated signs.

They are Bright and Eye-Catching

This is important especially if you are using outdoor signage. With their striking brightness, you will be able to catch the attention of your customers whether they are close or from a distance. In addition, LED lights are also bold during the night and clear enough to see in the intense sunlight. If you intend to improve your business presence through illuminated signage Gold Coast currently has, it is time to contact a reliable company for signage that can meet your needs. Having an illuminated signage to pass a message about your business is one way to boost your presence in a cheaper way than putting up a billboard.

Illuminated Signs are Attractive

In addition to their long life and steady brightness, LED illuminated signage in Gold Coast are attractive. As a user, you can play around with colors and come up with something that will attract your customers and appeal to your interest. For example, within a signage, you can include a message about your business or just include your logo or image that speaks about your business. Being attractive means your customers will be interested in what they see, which can lead to passing good reviews about your business as well.

LED Illuminated Signs are Environment-Friendly

With only 10 watts for its operation, LED illuminated signs use about 85% less than what neon and fluorescent lighting use. When you visit companies for Gold Coast illuminated signage, you can find out more about how the LED signage is friendly to the environment.

Finally yet importantly, LED illuminated signage in Gold Coast is easy to maintain. Once installed, the lighting will continue with steady brightness with little or no maintenance required. This reduces your maintenance costs and helps you save money in the end. If you need cheap illuminated signage Gold Coast has to offer, you may visit http://simplysigns.com.au/

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How to Get the Best Quotes for Web Design Jobs

Nowadays, it is not easy to look for a suitable website design quote Leicester offers that guarantee top notch professional work. The rates of web design jobs generally vary widely and sometimes it is not easy figuring out who is giving you a great deal and who is ripping you off. To make the best decision on what quote will best suit your requirements, you need lots of information that you can leverage.

website design quote leicester

While everyone generally shops for the best deals, the price should never be a primary consideration when you are looking for web design deals. You have to look at Leicester web design services in a holistic manner and determine where you are getting the best value or ROI on your web design jobs. Before hiring any company that you are planning to work with, it is advisable to get several website design quote Leicester companies offer so that you can pick out the best one amongst them. There are several factors that you need to look at before you decide on a website design quote Leicester design agency has to offer. These include the following:

  • Prepare Your Project Details

Preparing your project details might need a little or extensive planning depending on the complexity of your project. Whatever the case, it is always advisable to be over-prepared rather than being under-prepared. Preparation allows you to clearly define what you need to the web design firm so that they can offer you an accurate web design quotation. If you give more details regarding your website design project, you will likely get a more accurate quote from the web design agency. In fact, the price quote is likely to be lower since the design company doesn’t have to do much guesswork with regards to your web design requirements. Check Leicester Website Design for more details.

  • Look at the Experience

Look at the company’s business experience in order to establish that they have been in business for quite some time. Do they have a portfolio and testimonials from some of their past clients? Do not just take the portfolio for granted, rather, check and ensure that the portfolio that is listed is actually theirs.

  • Do They Offer Custom Quotes or Website Design Packages?

Companies have varied pricing criteria. Some will offer you a pre-fixed website design packages while others offer custom quotes based on your unique requirements. You need to inquire about the package offers first as these are generally less costly. Custom needs are generally costly.

  • Are There Any Extras?

Each website will require not just the web design but also additional services such as social media marketing, online marketing, and even logo design. When you are looking for a website design quote Leicester companies provide, ask if there are any a la carte services that can sweeten the deal.

  • Do They Offer Customer Support?

This is another important consideration. Whatever website designer that you choose should provide you with additional support after the design is complete. A good support system is the ticket system which is highly efficient. The last thing you would want is a designer that will just leave your site after completing the project.

For more information, just visit us at http://www.leicesterwebsitedesign.com/webdesign.html

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Editing Techniques That Professional Video Editors Use

Once you have hired professional videographers in your event, you don’t get that video the same day. You may have to wait for it for several days to give them enough time to edit it. Nothing can be more boring than getting an unedited video, especially for a great event. Video editing comes in different techniques and each of them enables people to make the world meaningful. Video editors know how to make moving stories and powerful experiences out of what people remember, feel or think. If you want your video professionally edited, you need to work with the best video editor who understands the techniques that make the edits meaningful. Below are video editing techniques professional video editors apply:

Using the best camera angles

Different event moments may go well with different camera angles, but a great editor may have to choose the best. Every editor looks at the footage with the aim to balance the expectations of the web audience with the speaker intent. Professional editors take their time to think about the different points where the audience would want to look during a talk forum in a room or when in an event. It is not easy to reconstruct each moment without a good camera. A good angle also helps the speaker express their story better. To make this work easier, an editor should get the best video editing software for windows.

Cut on action

Professional video editors also concentrate on cutting on gestures. Cutting on a gesture makes the edit between two shots look invisible. This helps the viewer to watch the motion from the beginning and follow the next shot without hindrances. The edit becomes masked once the gesture is completed. For the best video editor to cut on a gesture, they may need to use the best video editing software for PC. Using low-quality software will distort your video images and make the editing work more complicated and time-consuming.

Break up the graphics

It is normal for the slides the speakers use to stay on-screen for some time. However, the editing part may require the expert to break the slide into different sections. This ensures only the slide’s relevant parts are revealed at the same time with the speaker’s words. No matter the section you use, the primary thing is ensuring the methodical you use is directing attention in the right way.

Mind about the speaker and listener

In any video, you will find someone speaking and another listening. After taking a video, the editor should take time to watch the excerpts in order to know where to edit. Of course, not everything said in a video is important. However, a good editor should assess how the removed phrases, sentences and words would affect the listener. Different camera angles could guide you on which areas to edit and which to retain. With a top video editing program, you can edit the video that will maintain a flowing story. More information brand name: VideoEditingSoftware.com

Although the quality of a video mainly depends on how you shoot it, the editing skills you apply later may also determine its quality by a greater margin. This is why you should always work with the best video editor even if the video shooting was just for a small event. Videos have greater effect and attachment with the viewer and for this reason, it should be professionally edited.

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Quick Tips for Choosing a Print Service

If you are running a medium or mainstream business, you may realize that you are not able to meet all your printing goals using your desktop printer. In that situation, you may have to outsource a print service to supplement your in-house print services. Choosing a reliable company for printing can be a big challenge, especially with many companies in the market.

print service

As a business owner, you know that your documents represent the image of the business so you need top quality that can speak on your behalf—in a positive way. Here are some guidelines to follow in order to land a print service that meets your business needs.

Check Out the Expertise of the Company

Print service is not just rolling sheets of paper on a wide format printer or some big press machine. It is also important to know that some companies specialize in a certain type of printing. For example, a company that specializes in card printing may not engage in printing books or calendars. On the other hand, some companies also perform more than one type of printing. Before you close the deal with a print service Dallas has to offer, check out the expertise to be sure that you will get what you want.

Timely Delivery

Business projects work with specific deadlines. Many business owners think that a company for printing such as DFW Printing can print just on any size of project and deliver it within the shortest time possible. However, a printing project done in a rush often comes with mistakes that include typos, misprinted pages, and many other errors. To avoid such errors, it is advisable to involve your preferred service provider from the beginning of the project instead of waiting until the papers are ready for printing. Professionals can offer appropriate advice to ensure that you get the quality that meets your expectations.

Consider Reviews and Guarantees

Online review sites can provide information about service providers in your area. From the reviews, you are also able to find a reliable company to meet your printing needs, based on what previous customers say about the company. Check for reference customers that the company has worked with previously. In addition, you should also get a written guarantee that the company will complete the work at no additional charge if there is any mistake on their part.

Check Out Price Estimates

For many customers, pricing determines whether they can use a company for print service. Before you zero in on a particular company, it is advisable to compare quotes from various companies. Obviously, there will be differences in the figures which give you the opportunity to select a company that offers the best rates. Once you agree on pricing, you should know the mode of payment as well. Some companies require down payment while others want a lump sum amount. Whichever method works best for you, it is important to choose a price that reflects quality and that you can afford. For more information about DFW Printing Service, visithttp://www.dfwprintingcompany.com/

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Five Qualities of Tolix Brand

The Tolix brand is an icon of industrial and home aesthetics for many decades. However, when you decide to buy a Tolix stool online or in on-site stores, you need to know the qualities of a genuine product. With many companies in the furniture industry, it is possible to come across many copycats of the original design. As a customer, you want a product that provides value for your money and not a product that is rather an imitation of the original design, which cannot last. Here are five qualities of genuine Tolix products that you need to consider before you buy.

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Revamp Your Home’s Elegance Using Designer Lighting

Designer lighting accessories have the capacity to revamp elegance and beauty of your home or apartment. When looking for quality lighting products, consider contacting Risenn. This is an Australian based online store that specializes in supplying lights, wall art, furniture, beds and other interior decoration accessories to clients all over Australia.

designer lighting

Here are some of what to expect from this online store.


Risenn only stocks high quality lighting products, having partnered with leading manufacturing companies. Each product is put through rigorous quality control tests to ensure that clients get value for their money always. Also, the company has a return policy that allows you to return products in case they don’t meet your expectations.

Maintains High Levels of Professionalism

One factor that gives this online store a higher cutting edge in the market is the level of professionalism that their personnel uphold. They are all committed to help you choose home decoration products that suit your personal taste. While their products are top quality, they are quite affordable and convenient for all.

Simple Ordering and Payment Platform

Gone are the days when you had to contact a customer care representative to purchase products online. This 100% Australian owned store has put in place an efficient shopping procedure that is very straightforward. In fact, you don’t need any prior experience to purchase designer lighting products from this store.

Compare and Contrast Products

No more guess work; all the products listed here have a brief description with all important details that you need to make an informed decision. You will also get a chance to compare and contrast the products and prices before placing your order.

Payment Options

To eliminate any chance of fraud, they only use PayPal for all transactions. One of the supreme benefits of using this payment option for your selected products is that it is 100% secure as it runs on modern servers that are encrypted, while is simple and extremely fast. You can rest assure that any information that you provide when placing your order is in safe hands.

Delivery Procedure

Currently, the company is only able to deliver products to clients who reside in Australia. However, soon they will be able to accept international orders. To avoid delays, you are advised to provide accurate street address when placing your order. Also, Risenn does not accept post office box addresses and all deliveries are made on weekdays during normal working hours. To avoid any inconvenience, furnish them with a delivery address that suits your daily schedule.

More importantly, all goods must be signed upon being received by the clients. If not, an advice card informing you about the missed delivery will be left by the freight carrier at your premises. For such, the company will make another delivery arrangement in a timely fashion.

One of the key benefits in purchasing lighting Australia products from an accredited online home decor company is that you can order at any time and still receive the products within the set timeframe. There are also periodic discounts that you can take advantage of to save money.

Contact Risenn online store for quality designer lighting Australian accessories today! You may visit http://www.risenn.com.au/lighting/.

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Revolution in Photography Is Coming

It’s time to stop talking about photography. It’s not that photography is dead as many have claimed, but it’s gone.

Just as there’s a time to stop talking about girls and boys and to talk instead about women and men so it is with photography; something has changed so radically that we need to talk about it differently, think of it differently and use it differently. Failure to recognize the huge changes underway is to risk isolating ourselves in an historical backwater of communication, using an interesting but quaint visual language removed from the cultural mainstream.

The moment of photography’s “puberty” was around the time when the technology moved from analog to digital although it wasn’t until the arrival of the Internet-enabled smartphone that we really noticed a different behavior. That’s when adolescence truly set in. It was surprising but it all seemed somewhat natural and although we experienced a few tantrums along the way with arguments about promiscuity, manipulation and some inexplicable new behaviors, the photographic community largely accommodated the changes with some adjustments in workflow.

But these visible changes were merely the advance indicators of deeper transformations and it was only a matter of time before people’s imagination reached beyond the constraints of two dimensions to explore previously unimagined possibilities. And so it is that we find ourselves in a world where the digital image is almost infinitely flexible, a vessel for immeasurable volumes of information, operating in multiple dimensions and integrated into apps and technologies with purposes yet to be imagined.

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Photography Tips for Beginners

If you are just starting out in photography and you don’t know where to begin, or perhaps you have been taking pictures with your camera for a while and want to improve your shooting skills, the collection of material compiled in this article will not only help you in building up your photography knowledge, but also assist in advancing you to the next level. On this page, you will find everything from basic photography tips for beginners all the way to more advanced techniques and tutorials to help you grow and get the best out of your equipment.

Let’s start out with the essentials.

1) Know Your Camera

Before you start learning about photography, you should first get accustomed to your camera, so that you can find the relevant camera settings when we go over them further down in the article. If your primary camera is a DSLR, it does not hurt to know what a DSLR is and how it works. If you shoot with a mirrorless camera, we have a similar article that describes what a mirrorless camera is and how it compares to a DSLR. And if you want to take it up a level, we have a detailed DSLR vs Mirrorless article that lists every advantage and disadvantage of the two. If you shoot with a point-and-shoot camera, check out our DSLR vs Point-and-Shoot article that compares the two.

2) Buying a Camera

If you currently do not own a camera and want to buy one, we have articles on How to Buy a DSLR camera, Which Nikon DSLR and Nikon Lenses to Buy First and if you are a Canon shooter, we also have a great article Comparing Canon Entry-Level DSLR cameras. Wondering which brand is better? Perhaps you should read our Nikon vs Canon vs Sony article, after which you will hopefully realize that camera brand does not matter, especially for a beginner. And if you don’t mind buying used gear, we have an article on How to Buy Used DSLR Cameras and How to Buy Used Lenses.

If you are evaluating a mirrorless camera system, we have several in-depth articles for you. Start out by reading our Beginner’s Guide to Choosing a Mirrorless Camera, then see our Mirrorless Camera Comparison article for a general overview of all mirrorless systems on the market and lastly, check out our in-depth article on Evaluating Mirrorless Camera Systems that gives our subjective rating on all the mirrorless camera systems on the market.

Want to put together a great camera kit? Check out our detailed Beginning Photography Equipment article.

And if you are not fully satisfied with all this reading material, we have even more links for you to check out on photography gear and how to buy it:

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Fun Wedding Photography Props

Wedding photography can be a super-competitive industry. Especially if you live in a small town where successful photographers already seemingly monopolize most clients, it can be hard to stay competitive and marketable as you reach out to work with new customers. That being said, one of the most crucial ways to ensure the satisfaction of your clients is to provide them with a uniquely exciting experience that they can’t find anywhere else. Consider what we shared last week when we discussed the differences between amateur and professional photography:

“A main reason why some photographers grow a big following and others don’t is that those more famous photographers are able to tell a unique story that can’t be found anywhere else. When you take shots at around the same skill level, of generally the same things and in generally the same style as millions of other people, you’re inherently pinning yourself up against competition and giving potential followers and fans less of a reason to check out your work specifically.”

When you get into wedding photography specifically, this holds especially true. So by providing clients with a fun and unique service different from your competition, you’re giving them a concrete reason to choose you instead. One of our favorite tips? Bring fun and exciting props with you, without being asked. If you show up on the big day not only capable of creating your clients’ dream shots but also bringing along exciting ideas of your own, you’re adding value to your service. Getting started, here are 5 cute props to consider packing for the big day:

Signs- This is a great, simple option. If you make your own DIY wooden sign with a loving phrase on it like, “Happily Ever After,” you can have your clients hold it in some photos (and reuse it every time you work a wedding).

Banners- This is a similar idea and also one you can hold onto and reuse whenever it’s wanted. You can either string together hanging paper letters yourself or buy a cheap banner premade. Spell out something like “Happily Married!” and have the pair stand side by side, each holding up one end to create another cute look.

Garland- For this look, simply hang some pretty garlands (could be floral, paper hearts, beads, etc.) from a door frame and have the couple stand behind it to create some cool depth of field and fun perspective.

Confetti- This makes for a great action shot. For this look, ask an assistant (if you have one) or a friend of the couples’ to stand somewhere above (think staircase or balcony) and drop a bag of confetti over the couple standing below.

Balloons- For this look, consider asking the couple about their color scheme ahead of time and picking up a matching handful of balloons for them to hold in some whimsical snaps.

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