Why Is It Important to Have an SEO Expert to Guide You

Did you know that search is considered to be the ideal way of increasing traffic to your webpage and that it beats social media by more than 300 percent? SEO leads possess a 14.6 percent close rate while those of outbound leads such as print advertising or direct mail only have 1.7 percent close rate. If you are an owner of a webpage, it is imperative to employ top notch SEO tactics for overcoming all the hurdles that come in the way of your success. If you are willing to opt for an SEO consulting, it is imperative to first know how SEO as well as SEO consultations work.

Role of an SEO expert

When you are in search of an SEO consultant for your online marketing, it is important that you select an SEO consulting that is able to understand your business and target users. They should be able to handle the content, media advertising and legal obligations of your company. All of your marketing efforts are going to have an impact on your SEO, and a good consultant can turn them towards positivity with a holistic approach.

Importance of Having an SEO Consultation

Of all the online and offline marketing channels, search engine optimization gives the highest return on investment. Simply looking at the form of traffic or SERP rankings is not enough. You must have a unique SEO strategy devised from your SEO consulting so that you can depend upon them and help in the long-term success of your business. To make this, you must have an SEO strategy that is unique to your business. Know more about us at 4PointDigital.

Detecting if Your Site is Penalised

In case you see a sudden drop in the website’s traffic, you will have to find out the real cause behind it. You can opt for a free Adwords audit to check whether you have been penalized by Google for any of your manual or algorithmic penalty. The Webmaster tools of Google would be able to notify in case you have been penalized for a manual action. But just in case there are no warning notifications, you will have to correlate the span of lost traffic and find out whether there is any kind of algorithmic penalty.

Reasons Behind Lost Traffic

With the aid of an experienced Google penalty expert, you can find any issues with your backlinks, content quality and anchor text distribution. As an online marketer, you are already aware that low-quality backlinks are harmful for your website. Thus, you must stay away from getting backlinks from already penalized webpages, websites that have duplicate content and sites that have nothing to do with your niche. Other things include hidden texts and links, links from gambling websites, links from websites having thin content, advertorials, spam comments, etc. This is because, about 95 percent of the total Google penalties are related to the backlink profile of any website. With too many poor-quality  backlinks, you will soon lose your ranking on Google.

With the aid of Google penalty removal service, you will be able to assess the real reason behind your reduced traffic flow and recover from the penalty within a short span.

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